Swiss Regulated — VQF / FINMA | Swiss Vault — Helveticor & Loomis | Zero Storage Fees | Audited Monthly | Insured by Howden London
Swiss Regulated — VQF / FINMA | Swiss Vault — Helveticor & Loomis | Zero Storage Fees | Audited Monthly | Insured by Howden London
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Our Story
113 Years of
Protecting Wealth.
In 1898, Liem Seeng Tee left Fujian Province, China and sailed south to Surabaya. He was five years old.
Fifteen years later, he and his wife built an empire from a bamboo stall — on one carefully preserved foundation. Not paper. Not a promise. Gold.
A century later, that same principle brought the family to Switzerland. DuBois was born at that intersection.
In 1898, Liem Seeng Tee left Fujian Province, China and sailed south to Surabaya. He was five years old.
Fifteen years later, he and his wife built an empire from a bamboo stall — on one carefully preserved foundation. Not paper. Not a promise. Gold.
A century later, that same principle brought the family to Switzerland. DuBois was born at that intersection.
"Those who preserve wealth in gold, preserve everything."
Our Story
113 Years of
Protecting Wealth.
In 1898, Liem Seeng Tee left Fujian Province, China and sailed south to Surabaya. He was five years old.
Fifteen years later, he and his wife built an empire from a bamboo stall — on one carefully preserved foundation. Not paper. Not a promise. Gold.
A century later, that same principle brought the family to Switzerland. DuBois was born at that intersection.
"Those who preserve wealth in gold, preserve everything."
The Origin
Built on a Swiss financial heritage dating back to the 1980s. Part of the Sampoerna Group, whose heritage dates back to 1913.
Built on the oldest principle in wealth preservation. His father died six months after they arrived in Surabaya. He was raised by an adoptive family, worked the railroad at eleven, and saved enough to buy a second-hand bicycle. By 1913, he and his wife Siem Tjiang Nio had built a business from a bamboo stall. The factory burned down twice. They rebuilt both times. During the Japanese occupation of 1942 — with 1,300 workers and three million cigarettes a week in production. The family kept going. Every time the business was threatened — by fire, by war, by economic collapse — one thing protected it. Not a bank account. Not a government bond. A carefully preserved foundation that required no counterparty to hold its value. The family that builds your gold platform today is the same family that learned that lesson in 1913.
The Origin
Built on a Swiss financial heritage dating back to the 1980s. Part of the Sampoerna Group, whose heritage dates back to 1913.
Built on the oldest principle in wealth preservation. His father died six months after they arrived in Surabaya. He was raised by an adoptive family, worked the railroad at eleven, and saved enough to buy a second-hand bicycle. By 1913, he and his wife Siem Tjiang Nio had built a business from a bamboo stall. The factory burned down twice. They rebuilt both times. During the Japanese occupation of 1942 — with 1,300 workers and three million cigarettes a week in production. The family kept going. Every time the business was threatened — by fire, by war, by economic collapse — one thing protected it. Not a bank account. Not a government bond. A carefully preserved foundation that required no counterparty to hold its value. The family that builds your gold platform today is the same family that learned that lesson in 1913.
The Name
DuBois.
In French it means "of the forest." In Chinese, forest is written as Lim — the founding family name. One word. Two languages. The family name carried across an ocean and into Switzerland. Sampoerna means perfection in Indonesian. Liem Seeng Tee chose that name in the 1930s — not at the beginning, but after a lifetime of hard work had built something worthy of it. Two names. One standard. "The obstacles were a lesson and a motivation." — Michelle Sampoerna Perfection is not a marketing word for this family. It is a creed. It is how DuBois Gold is built and how your gold is protected.
The Name
DuBois.
In French it means "of the forest." In Chinese, forest is written as Lim — the founding family name. One word. Two languages. The family name carried across an ocean and into Switzerland. Sampoerna means perfection in Indonesian. Liem Seeng Tee chose that name in the 1930s — not at the beginning, but after a lifetime of hard work had built something worthy of it. Two names. One standard. "The obstacles were a lesson and a motivation." — Michelle Sampoerna Perfection is not a marketing word for this family. It is a creed. It is how DuBois Gold is built and how your gold is protected.
Philosophy
How This Family Does Business
Liem Seeng Tee built his empire on a philosophy he called the Three Hands — a win-win-win between the company, its partners, and the people it serves. Every party benefits. No one is left behind. Four generations later, that philosophy is written into how DuBois Gold operates. Your gold is legally yours the moment you buy it. Off our balance sheet. We cannot loan it, pledge it, or touch it. We earn our position as your custodian by protecting your asset — not by profiting from it. A family that has operated on that principle for 113 years does not abandon it when the asset is gold.
Philosophy
How This Family Does Business
Liem Seeng Tee built his empire on a philosophy he called the Three Hands — a win-win-win between the company, its partners, and the people it serves. Every party benefits. No one is left behind. Four generations later, that philosophy is written into how DuBois Gold operates. Your gold is legally yours the moment you buy it. Off our balance sheet. We cannot loan it, pledge it, or touch it. We earn our position as your custodian by protecting your asset — not by profiting from it. A family that has operated on that principle for 113 years does not abandon it when the asset is gold.
Four Generations.
One Standard.
Liem Seeng Tee
Founder | 1913
Built from a bamboo stall in Surabaya. Created Indonesia's most iconic brand from nothing. Named it Sampoerna. Perfection, earned.
Liem Seeng Tee
Founder | 1913
Built from a bamboo stall in Surabaya. Created Indonesia's most iconic brand from nothing. Named it Sampoerna. Perfection, earned.
Liem Seeng Tee
Founder | 1913
Built from a bamboo stall in Surabaya. Created Indonesia's most iconic brand from nothing. Named it Sampoerna. Perfection, earned.
Aga Sampoerna
2nd Generation | 1959
Took the company after his father's death, when it was on the verge of bankruptcy. Modernised it. Expanded it across Indonesia. Turned a family workshop into an industrial force.
Aga Sampoerna
2nd Generation | 1959
Took the company after his father's death, when it was on the verge of bankruptcy. Modernised it. Expanded it across Indonesia. Turned a family workshop into an industrial force.
Aga Sampoerna
2nd Generation | 1959
Took the company after his father's death, when it was on the verge of bankruptcy. Modernised it. Expanded it across Indonesia. Turned a family workshop into an industrial force.
Putera Sampoerna
3rd Generation | 1978
Took the company public in 1990. In 2005, sold to Philip Morris International for $5 billion not as an exit, but as a pivot. That capital became Sampoerna Strategic, active today across finance, property, agriculture, telecommunications and timber. Net worth $2.5 billion. Forbes top 10 richest in Indonesia. The family did not stop building. They built bigger.
Putera Sampoerna
3rd Generation | 1978
Took the company public in 1990. In 2005, sold to Philip Morris International for $5 billion not as an exit, but as a pivot. That capital became Sampoerna Strategic, active today across finance, property, agriculture, telecommunications and timber. Net worth $2.5 billion. Forbes top 10 richest in Indonesia. The family did not stop building. They built bigger.
Putera Sampoerna
3rd Generation | 1978
Took the company public in 1990. In 2005, sold to Philip Morris International for $5 billion not as an exit, but as a pivot. That capital became Sampoerna Strategic, active today across finance, property, agriculture, telecommunications and timber. Net worth $2.5 billion. Forbes top 10 richest in Indonesia. The family did not stop building. They built bigger.
A Family That Gives Back
In 2001, Putera Sampoerna founded the Putera Sampoerna Foundation; today one of the largest family-established non-profit foundations in the world. Thousands of scholarships from primary school to postgraduate level. Schools rebuilt and equipped across Sumatra, Java, Kalimantan and Bali. A School of Business co-established with Bandung Institute of Technology. Teacher training programs reaching communities across Indonesia.
"The most important lesson I learned was never forget where you come from."
— Michelle Sampoerna
A family that invests at this scale in the next generation is a family that thinks in decades. Not quarters. That is the same long-term thinking behind every decision DuBois Gold makes.
Philosophy
The Gold Standard
The Sampoerna family does not treat gold as a financial instrument. They treat it as a generational responsibility. That is why DuBois Gold was built the way it was. Every bar individually allocated. Every title legally yours. Every audit published publicly. Every custodian independently verified. A family with 113 years of building and protecting wealth does not cut corners on the asset that protects yours.
Philosophy
The Gold Standard
The Sampoerna family does not treat gold as a financial instrument. They treat it as a generational responsibility. That is why DuBois Gold was built the way it was every bar individually allocated, every title legally yours, every audit published publicly, every custodian independently verified. A family with 113 years of building and protecting wealth does not cut corners on the asset that protects yours.
Philosophy
The Gold Standard
The Sampoerna family does not treat gold as a financial instrument. They treat it as a generational responsibility. That is why DuBois Gold was built the way it was. Every bar individually allocated. Every title legally yours. Every audit published publicly. Every custodian independently verified. A family with 113 years of building and protecting wealth does not cut corners on the asset that protects yours.
Philosophy
Switzerland
Switzerland is where serious wealth goes when it needs to be protected without compromise. The world's most rigorous vaults. The most respected financial regulation. The most trusted gold refiners on earth. The Sampoerna family brought DuBois to Switzerland, building on a Swiss financial heritage dating back to the 1980s. Swiss private banking heritage that predates most fintech companies by four decades. Swiss regulation. Swiss vaults. Swiss refiners. One standard. VQF regulated. FINMA recognised. Built on a Swiss financial heritage dating back to the 1980s.
Philosophy
Switzerland
Switzerland is where serious wealth goes when it needs to be protected without compromise. The world's most rigorous vaults. The most respected financial regulation. The most trusted gold refiners on earth. The Sampoerna family brought DuBois to Switzerland, building on a Swiss financial heritage dating back to the 1980s. Swiss private banking heritage that predates most fintech companies by four decades. Swiss regulation. Swiss vaults. Swiss refiners. One standard. VQF regulated. FINMA recognised. Built on a Swiss financial heritage dating back to the 1980s.
This website is for informational purposes only and does not constitute investment advice. Gold investments carry risk including potential loss of principal. DuBois Gold products may not be available in all jurisdictions. DuBois Gold AG is a member of VQF, a Self-Regulatory Organisation recognised by FINMA under Swiss law.
by Sampoerna
Group company
Swiss-regulated gold ownership.
Baarerstrasse 8, 6300 Zug, Switzerland.
VQF / FINMA Regulated
Your DuBois Price — Spot + 1.5% :
.
/kg
Gold Spot Price:
.
/kg
This website is for informational purposes only and does not constitute investment advice. Gold investments carry risk including potential loss of principal. DuBois Gold products may not be available in all jurisdictions. DuBois Gold AG is a member of VQF, a Self-Regulatory Organisation recognised by FINMA under Swiss law.
by Sampoerna
Group company
Swiss-regulated gold ownership.
Baarerstrasse 8, 6300 Zug, Switzerland.
VQF / FINMA Regulated
Your DuBois Price — Spot + 1.5% :
.
/kg
Gold Spot Price:
.
/kg
This website is for informational purposes only and does not constitute investment advice. Gold investments carry risk including potential loss of principal. DuBois Gold products may not be available in all jurisdictions. DuBois Gold AG is a member of VQF, a Self-Regulatory Organisation recognised by FINMA under Swiss law.